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Topicals did what every brand should be doing: listening. From its launch, Topicals’ Faded Serum was a cult fave, hyped for its effectiveness, but also dragged for its smell.

Fresh off the biggest night in Hollywood, McDonald's dropped real breakfast orders from Keke Palmer, Julia Fox, Teyana Taylor, Michael B. Jordan and more of our faves.

In a beauty market as saturated as this one, standing out takes more than just a gorgeous product.

10 reasons why MESHKI’s social media content is so addictive.

The North Face x Skims just announced this and I want to cry!!!! (happy tears ofc). Here's why this is my FAVOURITE brand partnership of 2024 so far.

Their brand new campaign for the Ford Mach-E is my new favourite of all time and here's why.

Marc Jacobs tapped into Nara’s unique style perfectly, taking the opportunity to leverage her virality and culinary skills and create something fun and memorable for their target audience.

10 reasons why REFY's social media strategy is the blueprint.