Miu Miu Mic Drop

Miu Miu understood AND PASSED the assignment 🎤

For their Miutine perfume launch, they sent out PR boxes with a branded mini mic.

No one’s talking about the perfume.
Everyone’s talking about the mic.
Because PR gifting doesn’t land the way it used to.

Most brands still send products and hope for a mention. Creators get so many packages now that half of them don’t even make it on camera. If you're lucky it ends up as a five-second story under ✨PR I got this week✨.

That’s why the Miu Miu mic took off. Aside from being suuuper cute & tiny, it actually serves the creator.

Aaaaand when something is useful and pretty, it earns extra screen time.

So every time that mic appears in a video, the creator looks cool and as a bonus, Miu Miu gets visibility (possibly for a very long time after this launch).

The brands that get it, get it.

The rest will keep sending parcels into the void 🥰

Thoughts? Will you be using this to re-design future PR campaigns?