The North Face x Skims Collab

The North Face x Skims just announced this and I want to cry!!!! (happy tears ofc).

Here's why this is my FAVOURITE brand partnership of 2024 so far:

❄️ New audience unlocked. As we know, The North Face was in its fashion era after previously being known for rugged performance/hiking but this move opens TNF up to a completely fresh audience: the Pinterest girlies.

🤎 Mutually beneficial. Whilst The North Face taps into this new audience, SKIMS enters the winter wear space, expanding beyond their usual shapewear and summer staples. Both brands bring their reputation for quality, making this partnership feel seamless and intentional.

🏔️ Immaculate timing. Dropping just as ski season starts, this collection is both timely and timeless as it can also double up as future fall/winter gear thanks to the tonal palette (ochre, sienna, cocoa, and onyx).

✨ Inclusivity matters. From XXS to 3X, this line was thoughtfully created to flatter a wide range of body types, proving that inclusivity doesn’t have to compromise on fit or functionality. It’s a rare balance that deserves credit.

I fear the entire collection is going to sell out in seconds when it goes live on 10th December. My alarm is set!!!

What are your thoughts? Will you be buying? Curious to hear everyone's thoughts..

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