MESHKI’s Socials = Addictive

10 reasons why MESHKI’s social media content is so addictive.

1. They make trend-driven content yet have a clear strategy. MESHKI taps into trends without diluting their clean girl luxe aesthetic - the balance is chef’s kiss.

2. Sensory marketing, but make it subtle. ASMR dough-kneading, a hand beaded dress falling apart in slow motion… it’s fresh, satisfying and impossible to scroll past.

3. They know how to make tiktoks (not polished ads disguised as tiktoks). This means you start on a relatable work bestie video and end up on an Aaron Pierre that’s Mufasa x MESHKI remake 15 minutes later 🤣

4. No despo CTAs. The content speaks for itself. People engage because they want to, not because they got asked to comment or follow.

5. Viral relevance - I was watching a viral video and saw MESHKI’s comment (screenshot attached) and just like that, I was back on their page. They know exactly where to show up.

6. Inside jokes and IYKYK comments. Their captions and copy feel like a you're talking to your real life besties. You WANT to be part of it, unlike other cringe brand accounts.

7. Giveaways that make sense.. as in someone really won a BIRKIN?? Not just another “tag three friends” marketing engagement stunt. More of this in 2025 pls 🥹

8. Girls supporting girls, which means we see real bodies and real pain points being addressed, real conversations, real representation. And they do it while keeping their brand aesthetic on point.

9. They truly understand their audience and what they need from each platform, their IG and TT feeds feel like a unified brand without posting identical content.

10. They understand the role of organic social is top of funnel, not 1 click direct conversion. Their content is designed to entertain, create awareness, evoke emotion and build connection.

I’ve been following MESHKI for a while + I am super excited to see what they do in 2025.