Ford is in its ✨ passenger princess ✨ era

Their brand new campaign for the Ford Mach-E is my new favourite of all time and here's why:

✨ They found a smart way to highlight the hands free self drive + cool tech, showing how we can feel like a passenger princess even in the driver's seat.

✨ This campaign has brought awareness + consideration to a new target audience, inspiring women (i.e. myself) who may never have considered an electric Ford Mustang but are now booking test drives (true story, mine’s booked for next Wednesday).

✨ Nella Rose is the face of the campaign. Who doesn't love Nella?? Super relatable, super fun.

✨ They have tapped into TikTok meme culture in an impressive yet creative way, without being cringe.. I am in awe!

What are your thoughts? Do you love it or hate it?

P.S. I want and need the whole collection, anyone know how to get this keyring?? Wieden + Kennedy x Ford UK