Nara Smith x Marc Jacobs TikTok Collab

Written By Nikita Jain

Make 👏🏽 TikToks 👏🏽 not 👏🏽 ads 👏🏽

This Nara Smith x Marc Jacobs Tote Bag collab is EXCELLENT.

Marc Jacobs tapped into Nara’s unique style perfectly, taking the opportunity to leverage her virality and culinary skills and create something fun and memorable for their target audience. I also love how they kept it organic and platform native ❤️

Watch the full TikTok here & tell me what you think: https://lnkd.in/dAHUBwzb

Update: After exploring the controversy around this, I want to add a special mention for credit for the original concept Mary Korlin-Downs 👏🏽

Nikita Jain
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