REFY's Social Media Strategy

10 reasons why REFY's social media strategy is the blueprint.

1. Their IG feed is like scrolling through a beautifully curated Pinterest board yet still maintains an authentic vibe???

2. Their socials feel like a trusted friend sharing beauty tips rather than a brand promoting products.

3. They get TikTok trends and employee UGC.

4. The REFY group chat!!! Their IG broadcast channel is top tier: competitions, IRL community meet ups and events, interactive polls, product releases.. you name it, they do it excellently.

5. UGC is a key pillar of REFY's strategy, turning customers into brand ambassadors and making everyone feel like a main character in their story.

6. They deliver on their promise both online and offline.

7. First brand that I have seen to do a trip for their community and not just influencers (look up REFY Mallorca trip).

8. Clear diversity on their page and not just as a tick box exercise - they truly work with and value creators with different looks and it shows.

9. REFY understands the role of each channel. Instagram and TikTok serve different purposes and speak to different audiences so should be treated differently!

10. They have their own, unique strategy. A lot of brands seem like they are trying too hard to fit in because 90% of their strategy is reactive. The REFY social team know the value of having their own strategy and using a sprinkle of trends/reactive to elevate it.