Topicals’ Odourless Faded Serum

Topicals did what every brand should be doing: listening.

From its launch, Topicals’ Faded Serum was a cult fave, hyped for its effectiveness, but also dragged for its smell.

TikTok? Roasting it.
Reddit? Begging for a change.
Reviews? "It works, but I can’t stand the scent."

If your customers love your product but hate something about it… you have free product development insights on a silver platter.

Most brands would’ve ignored it ("fragrance is subjective," blah blah), but Topicals leaned in, using platforms like Try Your Best (TYB) to speak directly to their customers, gathering qualitative feedback to understand exactly what people wanted.

💡 Listening → Iterating → Dropping what customers actually asked for.

Now? They’re launching an odourless version. Still Faded, no funk, with an email campaign launched to join the waitlist.

Brands, take notes!!!

Thoughts? 👀