THIS is how you hijack a cultural moment

Fresh off the biggest night in Hollywood, McDonald's dropped real breakfast orders from Keke Palmer, Julia Fox, Teyana Taylor, Michael B. Jordan and more of our faves. It's so refreshing to see human moments, unfiltered cravings and personality on display (remember, we listen and we don't judge 🙂‍↔️).

5 reasons why this ad worked so well:

1. It’s effortlessly relatable. Nobody is above a 3 AM McDonald’s run. Seeing celebrities eat like us = instant likeability.

2. It taps into natural behaviour. Post-event, people are scrolling, texting, hungry and ordering food. McDonald’s doesn’t need to “sell” anything, it just shows up exactly where we already are.

3. It doesn’t feel like an ad. The best brand campaigns today aren’t TRYING to be “relatable.” They just are. You either get it or you don't..

4. Right emotional pull. It’s giving “even the most glamorous people just want hash browns after a long night.” Which is somehow super comforting and validating?

5. It’s storytelling without telling. You don’t need a slogan or hard sell when the receipts speak for themselves. You can feel who Julia Fox is when you see her order and you enjoy side-eyeing Kieran Culkin for his ✨chaotic✨ choice.

This was a perfectly executed campaign tapping into a global shared behaviour and cultural moment. Shoutout to Wieden + Kennedy and Guillaume Huin 🏆

Thoughts? What's your go to order?